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Monday, July 14, 2008

Success is achieving win-win-win-win situation

Recently we have an exhibition at Singapore Movie Fiesta. It was a fun, exciting and tiring five days events. However, we learnt some great lessons.

Our exhibition booth attracted the most crowd (according to the organiser). There were many times that our booth were so crowded that we felt that we are under strength. Even though it was a brand awareness campaign, we did make a good sales out of the event. The 169 products really speak for itself.

However, this is what I observed on why we are attracting so many crowd and making a good sales revenue.

1) We make a good massive value outrageous offer to our visitors even before they become our customer.
2) We provide a genuine good quality product. (check out www.beaconlohas.blogspot.com for more information).
3) Our sales personnel are already a good testimonial of the product. That's the reason they can share the goodness of the product genuinely and sincerely.
4) We provide irristable offer for visitors who are interested. They really get lots of value by taking action on the spot.
5) Teamwork and synergy comes from common goal.
6) Even we were not located at the strategic area, we makes things work for us by changing ourselves. By focusing on our goal, the disadvantage in location becomes insignificant.
7) Thinking out of the box allows us to provide greater value to our visitors at almost zero cost.
8) For The Beacon group, not only we achieve tangible sales results and finding new business partner. The personal growth for our members is unmeasurable.

Through the short five days, we were acheiving win-win-win-win situation for our visitors, customers, sponsors and ourselves.

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